The new Molteni Vernici logo
There is a time when every form is renewed
For us at Molteni Vernici, that moment is today. It is a passage full of meaning, responsibility and enthusiasm. A gesture that does not stem from an aesthetic need, but from a profound identity need: that of telling who we have become, after more than seventy years of history, and where we want to go.
Over time, we have transformed surfaces, innovated application cycles, contaminated materials, made possible what seemed impractical. We have brought color into architecture, matter into design, technique into emotion.
Our new logo is the visual synthesis of all this. It is not a simple graphic design. It's a statement. It's a promise. It's a track.
We chose a sign that could be read immediately, but that contained deep levels of interpretation. That he spoke the language of geometry but also that of art. That it respected our history and strongly projected our vision.
An essential, decisive, recognizable logo. A living sign, which moves together with the materials on which it is printed, that changes perspective, that reflects the light, that accompanies the project. A logo that was created to inhabit the world of professionals, creatives, technicians, architects.
A graphic sign, two souls
The letter 'M' that makes up the new brand consists of two traits that chase each other, meet, merge. A white line, a yellow one. The first is rigor, know-how, industrial history. The second is light, creativity, energy.
Two trajectories that are composed, supported and balanced. A calculated dynamism that recalls design tension, the interaction between method and inspiration, between structure and imagination.
This graphic construction represents the dual soul of the company:
- The technical soul, made up of certified cycles, high performance, applications on complex materials such as metals, glass, wood and composites
- The creative soul, which talks every day with architects, designers and international brands to create special custom-made, aesthetic and functional finishes
And not only that: the graphic sign evokes a compass, a universal symbol of architectural and technical design. A compass open on a sheet, ready to draw perfect circles or personalized curves. An instrument that measures, but at the same time draws the dream.
It is a tribute to the world of those who build, design and design. And it contains everything we are:
- Molteni's M
- The V of Vernici
- The two A's of our philosophy: Architecture & Advanced Aesthetics
A logo that becomes a manifesto of our identity, but also a tool in the hands of those who create.
From tradition to the future of architecture
The new logo is not a simple rebranding. It is the result of a process of consolidation and transformation, which enhances our family and artisanal origin and forcefully projects it into the future of design, material and technical coating.
We have designed this sign for those who work with matter and imagine surfaces, textures, coatings, envelopes. For those looking for technical precision, but also aesthetic identity. For those who are not content with applying, but who want to transform.
For those who know that every surface tells something. And that every material, if treated wisely, becomes a visual narrative, a design gesture, a sensitive content.
A logo that inhabits matter
The new logo lives inside the treated material. It fits like our architectural finishes, capable of enhancing metals, MDF, glass, plastic, stainless steel and wood.
It's not a decoration. It is a technical sign that merges with the essence of the surface. It lives between opacity and shine, between texture and transparency. Never invasive, always consistent. It reflects our values: sobriety, elegance, application intelligence.
A refined, concrete sign that precisely signs every Molteni Vernici surface. A sign that guarantees, that represents, that accompanies.
Why a new symbol?
Because we've grown up. Because today we are present in more than 40 countries, with certified cycles used in:
- Residential and urban architecture projects
- Designer interior design and high-end furnishing accessories
- International contract, in luxury retail, hotels, boating and museums
Because we believe that visual identity must also speak the language of quality, durability and design value. A language that is based on consistency. Which reflects the way we work. Our method. Our spirit.
We have chosen a sober, recognizable, professional symbol. A symbol that can stand next to the designer. That does not impose its own aesthetics, but that elevates that of the context in which it is inserted.
Where will you see it
The new logo will be present on:
- All product data sheets
- Digital collections and professional samples
- The tools reserved for designers and architectural firms
- Our international campaigns
- Every new exclusive finish under the Molteni Vernici brand
It will also be officially presented at Interzum 2025 — Cologne, alongside the latest innovations in contract, retail and interior surfaces.
A sign that will accompany our interlocutors at every stage of the project: from technical selection to presentation, from the offer to the construction site, from installation to maintenance.
Conclusion: continuity and transformation
For us, this logo is a transformation in the sign of continuity. A visual evolution that gathers the strength of the past and opens it up to today's language.
A symbol that speaks clearly to those who work with matter and study its behavior. For those looking for innovative finishes for architecture, design and international contract. To those who want to stand out without shouting.
A sign, a vision, a promise.
Welcome to the new sign of Molteni Vernici.
