MILANO | FUORISALONE 2025
Gloss Zero: the evolution of white, the future of matter
On the occasion of Fuori Salone 2025, Molteni Vernici chooses to present itself with a radical, pure, essential language: that of matter stripped of all artifice, capable of speaking through its visual and sensory depth.
Absolute star: Gloss Zero, the latest technological innovation entirely developed in the Molteni Vernici laboratories. A completely water-based finish, designed for the world of wood and fine furniture, capable of redefining the aesthetic and technical standard of the surface in architecture.
At the heart of Milan Design Week, Gloss Zero represents a manifesto of silence, simplicity and rigor. No ostentation. Just a living, breathing surface that absorbs light and restores emotion.
An iridescent optical white, from pure matter
The core of the new technology focuses on an unprecedented white: an iridescent, hypermatt, extremely clean and deep optical white. It is not a simple covering paint, but a real active material layer, able to transform the perception of space and improve the quality of the environment in which it is applied.
This finish has been designed to cover walking surfaces, walls, furniture and architectural components in wood or derived materials, offering stable technical and aesthetic behavior over time, regardless of environmental conditions or intensity of use.
Features that make the difference
The heart of Gloss Zero technology is based on a 100% water-based formulation, completely free of substances harmful to humans and the environment.
Here are the main strengths of the technology:
• Totally formaldehyde-free
• Zero PFAS content (bifas-free)
• Without harmful VOCs
• Odorless, healthy and compatible with indoor and residential environments
• Resistant to walking, scratches, household chemicals
• Does not turn yellow over time and maintains its original brightness
• Absolute Gloss 0: ultra opaque effect, without reflections
• High diffused light reflectance: amplifies natural light
• Photocatalytic technology: contributes to the removal of toxic agents and suspended microparticles
• Tactile and deep, with a velvety effect that communicates solidity and visual rigor
It is not just an aesthetic product, but a conscious and certifiable solution, designed to meet the needs of architects, interior designers, developers and high-end brands that demand a combination of performance, ethics and image.
The value of control and consistency
Unlike other opaque technologies on the market, often subject to surface irregularities, uneven absorptions or greyish tendencies, Gloss Zero guarantees absolute consistency of tone and yield on every surface, thanks to a calibrated drying curve and a stable molecular structure.
In an architectural project, where every detail counts, the consistency of the surface is an integral part of the formal composition. Gloss Zero meets this need by offering visual continuity even on different surfaces, thanks to the possibility of being applied to solid wood, MDF, veneer, technical panels or treated surfaces.
Applications: beyond the surface
The new technology can be used in:
• High-end residential environments
• Boutique, showroom and retail spaces
• Galleries, hotels, design hospitality
• Interior yachting
• Permanent museums and art installations
• Public and private areas with high pedestrian traffic
• Modular technical wooden floors
Gloss Zero was born as a professional architectural finish, but it is calibrated to be extremely simple to use even on an artisanal scale: a technology designed to be replicable in an industrial way, but also accessible to studios and laboratories that want consistency and quality without compromise.
An aesthetic that speaks in a low voice
Unlike shiny, reflective, “Instagrammable” surfaces, Gloss Zero communicates through subtraction.
It is not looking for reflection, but for silence. It does not attract attention, but rather guides it.
It is a finish that allows itself to be discovered slowly, where every variation of light creates depth, and every millimeter tells coherence.
In the context of contemporary design, where visual noise dominates, Gloss Zero is a choice of identity. A skin for architecture that has the courage to remain itself.
Technology, but with soul
Every detail of Gloss Zero stems from a clear idea: to produce a noble, stable and responsible surface.
Molteni Vernici designed this new line starting from a principle: beauty must be compatible.
Compatible with well-being, with the environment, with daily life.
For this reason, each component is tested, traced, compatible with the most stringent international regulations, and in line with the new standards of bioarchitecture and conscious design.
Casa Ornella: an author's setting
The official debut of Gloss Zero technology will take place within the exhibition curated by Casa Ornella, an independent curatorial reality recognized for its ability to combine matter, art and design in a single narrative gesture.
Molteni Vernici chose this venue not to exhibit, but to tell.
Gloss Zero will be an integral part of the exhibition, the protagonist of a journey designed to stimulate the eye, the touch and the thought.
This is not a simple product presentation, but an opportunity to stage the surface as a physical, sensory, living experience.
Events and public use
Event reserved for press and guests | Sunday, April 6 — 6:00 p.m.
The exclusive inauguration with press presentation and private party will be held on Sunday, April 6 at 18:00 by invitation.
A moment of preview reserved for journalists, designers, professional studios and international clients.
CASA ORNELLA
Via Conca del Naviglio, 10 25123 Milan
Press Preview:
Sunday, April 6, 2025 | 13:00 — 19:00
Opening Party by invitation:
Sunday, April 6, 2025 | 19:00 — 20:00
Open to the public:
Mon 7/Sat 12 April 2025 | 10:00 — 18:00
Sun, April 13 | 10:00 — 16:00
